Fluidé Homes Launches "Rest to Rise" Initiative in Nigeria

On 14 September 2026, Fluidé Homes, a Nigerian lifestyle and wellness brand, launched the "Rest to Rise" initiative to address the culture of overwork and emphasize the importance of adequate rest for productivity, creativity, and emotional well-being. The initiative aims to stimulate discussions on how work pressures, family responsibilities, and a connected digital lifestyle impact people's ability to rest.

Founder Miracle Onuoha stated that the initiative seeks to broaden the conversation about rest beyond mere sleep. Contributions from public health commentator Aproko Doctor, Dabota Lawson (CEO of Dabota Cosmetics), and poet Maryam Bukar Hassan highlight the relationship between rest, ambition, and personal well-being.

The campaign will extend beyond social media to include personal experiences and research-led insights, with future phases involving curated physical activities to encourage participants to pause and recharge. The overarching goal is to challenge the glorification of exhaustion and promote intentional rest as essential for effective functioning.