Rite Foods' Ekuma Eze Advocates Innovation in Beverages

Ekuma Eze, Head of Corporate Communications and Sustainability at Rite Foods Limited, stated that innovation, investment in local talent, and commitment to product quality are essential for competition in Nigeria's Fast-Moving Consumer Goods and beverage industry. This statement was made during an interactive session with journalists at the launch of Lida Malt in Ososa, Ogun State.

Eze traced Rite Foods' origins to the Ess-Ay Holdings Group, founded in 1963 by Alhaji Dr. Sulaiman Adebola Adegunwa, which transitioned from photography to food and beverages due to market changes. Rite Foods was incorporated in 2007, starting with sausage production and entering the beverage market in 2016.

Eze highlighted the success of Fearless Energy Drink, which has become a market leader, and emphasized the company's vision to lead in its markets while maintaining integrity, excellence, innovation, and accountability. He also noted the importance of employee welfare in building a sustainable business.