Fintava Launches Finstor: Free E-commerce Platform for Africa

Fintava, a Nigerian fintech company, has launched Finstor, a free online store builder designed to simplify e-commerce for African merchants. The platform went live recently and has already onboarded 150 merchants within its first week of operation, indicating strong early demand for easier access to digital commerce tools across the continent.

Finstor allows users to create fully functional online stores and begin selling within minutes, eliminating common barriers associated with starting an online business, such as complex setup processes, subscription fees, and payment integration challenges. The platform is built with integrated payment infrastructure, allowing merchants to accept payments immediately without the need for third-party integrations, which often delay onboarding and add extra costs.

Finstor also offers a centralized dashboard that provides real-time insights into sales performance and customer behavior, enabling users to make data-driven decisions to grow their businesses. The rapid adoption of Finstor reflects a broader trend in Africa's digital economy, as more merchants seek to establish an online presence.