FirstBank Appoints Olayinka Thoma Ijabiyi as Head of Marketing

FirstBank has confirmed the appointment of Olayinka Thoma Ijabiyi as the substantive Group Head of Marketing and Corporate Communications, effective immediately. This strategic move is intended to enhance corporate governance and brand leadership at a critical stage in the bank's growth transformation agenda.

Ijabiyi brings 25 years of experience in marketing and corporate communications, having worked across various sectors including financial services, telecommunications, and media. He joined FirstBank in 2011 and has held several leadership positions within the bank's marketing and corporate communications department, including Head of Brand Strategy, Special Projects, Digital Marketing, and Stakeholder Management.

His current role involves developing and executing integrated marketing and corporate communication strategies across the bank's market portfolio, overseeing brand reputation management, and executing corporate responsibility and sustainability initiatives. Analysts note that this appointment will provide continued strategic clarity as FirstBank seeks to reposition its brand within Nigeria's evolving financial services landscape.