Glovo Launches AI Shopping Assistant for ChatGPT Users

Glovo, a leading multi-category tech company, has announced the launch of its “Shopping Assistant” for ChatGPT and Claude, marking its integration into the generative AI ecosystem. This new feature enables users to discover retail products, compare prices, and order items using natural conversational language.

The initiative introduces a conversational commerce model, moving away from traditional search-based navigation to an intent-based approach. Users can express specific needs, such as requesting a “last-minute gift for a coffee lover under N50,000,” while the assistant manages semantic search, location validation, and product curation.

Glovo's management stated that the initial launch will focus on the retail and grocery sectors, leveraging the growing trend of using AI for product research. The Chief Technical Officer at Glovo, Shiro Theuri, emphasized that the initiative aims to meet customer aspirations by providing diverse choices and convenience, capitalizing on the significant increase in retail traffic driven by generative AI globally.