Glovo Retail Media Day: Experts Discuss Growth Potential

At the Retail Media Day hosted by Glovo in Barcelona, experts underscored the substantial growth potential within the global retail ecosystem. Sacha Michaud, co-founder of Glovo, articulated that retail media is becoming a crucial element of modern digital advertising strategies.

The event featured discussions on major industry trends, including a report from IAB Europe's retail commerce media committee, which anticipates that 2026 will be a defining year for retail commerce media in Europe, driven by increased investments in AI and enhanced measurement standards. Conni Kwok, VP of Q Commerce, and Alex Menal, VP of Marketing, presented Glovo's strategic approach, highlighting four new advertising opportunities aimed at improving brand visibility.

Victor Roca, Director of Ad Product Retail Media, emphasized Glovo's role in helping brands like Heineken and Pepsico grow through tailored advertising solutions. Glovo, founded in 2015, operates across 22 countries and aims to build the largest online marketplace, providing access to a wide range of products within minutes.