Glovo Discusses Growth Potential at Retail Media Day

During the recent annual Retail Media Day hosted by Glovo in Barcelona, industry experts discussed the substantial growth potential in the global retail ecosystem. Sacha Michaud, co-founder of Glovo, highlighted that retail media is becoming a core pillar of modern digital advertising strategies.

He emphasized the importance of local stores in driving commerce and the anticipated "snowball effect" that will position Glovo as a top-of-mind service. The event featured presentations from Conni Kwok, VP of Q Commerce, Alex Menal, VP of Market, and Victor Roca, Director of Ad Product, who discussed Glovo's innovative approach and new advertising opportunities.

Menal specifically noted Glovo's successful marketing strategies worldwide, including its positioning as a global leader in Q Commerce, with a vision to provide equal value in food delivery. Andrea Di Fonzo, founder of Adceler and former CEO of Publicis Group, stressed the necessity for brands to ensure effective advertising placement to capture new audiences.