Puls Africa and MediaReach OMD Partner for Digital Growth

Puls Africa and MediaReach OMD Nigeria have entered a strategic partnership aimed at deepening the digital advertising ecosystem in Nigeria and Ghana. This collaboration will combine MediaReach's expertise in client branding with Puls's proprietary technology and Mobuck's telco data to create a robust digital advertising presence in West Africa.

Stephen Onaivi, Managing Director of MediaReach OMD Nigeria, emphasized the partnership's potential to leverage first-party telco data for innovative audience targeting. Ibrahim Misto, Chief Digital Officer at MTN Ghana, noted that the collaboration will reinforce MTN's leadership in digital innovation and data monetization across Africa.

The partnership will also feature a dedicated sales practice targeting high-growth sectors such as retail, FMCG, e-commerce, and fintech. Katharina Link, CEO of Puls Africa, and Kerstin Trikal, CEO and Co-founder of MediaReach, expressed excitement about the partnership's potential to transform brand engagement across the continent.