Nigeria Launches "Choos Milk" Campaign to Combat Dairy Misinformation

The "Choos Milk" campaign was unveiled in Lagos, aiming to address widespread misinformation regarding dairy nutrition in Nigeria. This initiative is a collaboration between the Danish Dairy Board, the Federal Ministry of Health and Social Welfare, and the Federal Ministry of Livestock Development.

Senior Project Manager Lar Jensen emphasized the need to improve nutritional literacy among consumers, clarifying that creamers do not provide the same nutrients as dairy milk. Danish Consul General in Nigeria, Jett Bjerrum, highlighted the importance of stronger partnerships among government, healthcare institutions, and industry stakeholders to enhance nutritional outcomes.

The campaign will run for three years, featuring school-based educational programs, television and radio awareness initiatives, and social media campaigns to empower consumers with accurate information for healthier dietary choices. The initiative aligns with the government's objectives to improve national nutrition and promote sustainable dairy consumption.