Ben Murray-Bruce Reflects on Silverbird's Humble Beginnings

Ben Murray-Bruce, founder of Silverbird Group, disclosed that he initiated his media and entertainment business with a N20,000 loan from his siblings in 1980. He recounted the impact of the 1983 military coup that ousted former President Shehu Shagari, which severely disrupted his concert promotion business.

Murray-Bruce noted that the coup led to economic instability, affecting foreign exchange and ticket prices, which rose from N5 to N20 by 1983. He emphasized the lack of support from media outlets during that period, stating that only a few newspapers and radio stations would promote his shows.

Despite these challenges, he organized 20 concerts and lost 25% of his audience. Murray-Bruce, who also served as the Director General of the Nigerian Television Authority and authored works, encouraged young entrepreneurs to remain resilient and pursue their dreams, advising them to seek good legal counsel when entering contracts.