Jumia Nigeria Strengthens Consumer Trust on Rights Day

On World Consumer Rights Day, Jumia Nigeria reaffirmed its dedication to consumer trust by addressing the issue of counterfeit and adulterated products in its marketplace. Peter Afebuam, the Group Head of Content Product at Jumia, spoke during a high-level panel session organized by the Lagos State Consumer Protection Agency (LASCOPA).

Jumia is implementing structured checks and technology-driven systems throughout the entire product lifecycle, from seller onboarding to post-list monitoring, to ensure product authenticity. The platform requires sellers to provide proof of legal and regulatory compliance to gain access, reinforcing a rigorous seller verification process.

Jumia's framework includes strict quality control measures and a zero-tolerance policy towards counterfeit and substandard goods, with non-compliant sellers facing penalties, including permanent delisting from the marketplace. This comprehensive approach aims to safeguard consumer confidence in Jumia's platform.