Knorr Celebrates World Jollof Day 2026 with Food Gifts
On World Jollof Day 2026, Knorr celebrated by distributing complimentary Jollof Food Boxes to everyday Nigerians in Lagos and Abuja. The campaign, themed #TurnUpForJollof, transformed ordinary commutes into exciting experiences at traffic stops and busy locations, surprising selected drivers, passengers, and commuters.
Recipients included drivers of green cars, female drivers, parents with children, and individuals wearing green, adding a unique flair to the celebration. Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria Plc, stated that Jollof Rice is not just a beloved dish but also a cultural symbol that brings joy and connections among people.
The campaign aimed to create unexpected moments of joy amidst daily life, showcasing the power of food in fostering community and happiness.
Plus234Feed summary based on reporting from Daily Trust. Read the original report below.
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