KoroRYDE Revolutionizes Outdoor Advertising in Nigeria with Mobile LED Screens
KoroRYDE, a Nigerian startup, introduces a mobile platform to transform urban transport advertising in Nigeria. Led by Kehinde Olagbenjo, the project involves installing LED screens on cars and electric bikes to create a dynamic advertising network across Lagos.
This innovative approach allows brands to reach a wider audience at a fraction of the cost of traditional billboards. Advertisers can target specific locations like Bariga, Lekki, Ajah, Ikeja, and Unilag, offering a new asset class in Nigeria's digital advertising landscape.
Plus234Feed summary based on reporting from Business Day. Read the original report below.
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