Lagos Advocates for Ownership of Africa's Creative Economy

Lagos State is actively seeking to enhance its ownership of Africa's creative economy, as articulated by Idris Aregb, the special adviser to the governor on tourism, arts, and culture. During the opening ceremony of the Showbiz101 workshop 2026 at Alliance Française in Ikoyi, Aregb delivered a keynote address stressing the importance of this workshop as a platform to connect African creatives with global stakeholders.

He emphasized the need for sustainable business practices, stronger intellectual property protection, and increased investment in the creative sector. Aregb noted that Lagos State views the creative economy as a major driver of economic growth and youth empowerment.

He urged young creatives to participate in the workshop and embrace collaboration across disciplines. The workshop aims to build partnerships and improve business structures to expand global opportunities for African creators.

Governor Babajide Sanwo-Olu remains committed to positioning Lagos as Africa's leading creative and cultural hub.