Leadway Lifestyle Fair Empowers Nigerian SMEs with Brand Exposure and Customer Engagement
Leadway Lifestyle Fair, organized by Leadway as part of its SME support program, addresses the challenges faced by Nigerian entrepreneurs in gaining visibility and market access. With statistics showing high SME failure rates, Leadway's initiative offers free access to premium media advertising assets through its platform, Media Dash.
The fair, held over two days in Lagos, provided SMEs with a cost-free platform to showcase their brands, engage with customers, and sustain growth. It featured brand showcases, vendor exhibits, live music, and interactive activities for families.
Notable SMEs like SoFresh, Bylisha, and Sussflow participated, enhancing brand visibility and customer engagement. The fair signifies a shift in SME support towards experiential and community-driven initiatives, bridging the gap between SMEs and their target markets.
Plus234Feed summary based on reporting from BellaNaija. Read the original report below.
Read full article
Continue on BellaNaija
Get the week in one email
Top stories, NPFL results, the naira — every Friday morning. Free, one email a week.
Related Stories
Trade Fair in Lagos Drives Brand Engagement and Business Growth
FairMoney Enhances Credit Access for Nigerian SMEs
Lagos Motor Fair and Autoparts Expo Set for 2026
Nigeria's Largest Trading Event, Traders Fair 2026, Set to Ignite Finance Community in Lagos
FairMoney Empowers Nigerian Entrepreneurs with Digital Banking Services
Lagos Prepares for Traders Fair 2026: Empowering Emerging Markets with Financial Insights
Get Plus234Feed on messaging apps
Same headlines, delivered where you already scroll.
