Lee Kum Kee Sponsors 2026 Chinese New Year Festival

Lee Kum Kee, a global leader in Asian sauces and condiments, was the platinum sponsor of the 2026 Chinese New Year Festival & Market Day, co-hosted by the Auckland Chinese Community Centre (ACCC) in Auckland, New Zealand, on February 14, 2026. The festival celebrated the upcoming Year of the Horse and brought together families and community groups for cultural performances, including lion dances and traditional Chinese songs.

It featured 200 specialist stalls offering traditional Chinese delicacies and crafts, attracting approximately 20,000 visitors. Lee Kum Kee engaged festival-goers with an interactive booth that allowed them to explore a wide range of sauces and participate in promotional activities, including a lucky dip prize game.

Gari Hui, Business Development Director for Oceania at Lee Kum Kee, emphasized the importance of the festival in fostering community connections and sharing traditional culinary experiences. The company remains committed to promoting Chinese culinary culture worldwide.