Ethical Marketing as Solution to Nigeria's Social Issues

On Wednesday, during the 25th Inaugural Lecture at Prince Abubakar Audu University, Professor Elijah Ebenehi Ogbadu advocated for the adoption of ethical marketing and social responsibility to combat Nigeria's pressing social issues, including poverty, insecurity, and unemployment. His lecture, titled “Marketing, A Societal Saviour: Charting the Course for Future Nigeria,” highlighted the evolution of marketing from traditional selling to a broader philosophy aimed at enhancing quality of life and societal wellbeing.

Ogbadu emphasized that marketing practitioners should focus on delivering value that benefits both customers and society, rather than solely pursuing profit. He identified significant social challenges such as corruption, drug abuse, and poor healthcare, which hinder national development and lead to economic stagnation and social disunity.

The vice-chancellor of the university, Professor Salisu Ogbo Usman, acknowledged the lecture as a pivotal moment in the institution's academic history, praising Ogbadu for addressing real societal concerns through academic scholarship.