Mobile Gaming Fuels Growth of Knowledge-Based Contests in Nigeria

The growth of knowledge-based contests in Nigeria is being fueled by mobile gaming, with Iyke Bede's trivia campaign leading the way. The Markov Games AI Millionaire Promo, running until December 31, 2025, offers cash prizes and travel opportunities to participants who answer questions on sports, entertainment, and general knowledge.

The campaign has already attracted a large number of registered users actively engaging in the competition on the 2CanPlay and Football Mania platforms. Players earn points for correct answers, with daily, weekly, and monthly draws awarding prizes.

The campaign's success reflects the broader trend in Nigeria's gaming market, where affordable internet access and smartphone penetration have created a fertile ground for mobile entertainment. The campaign's appeal lies in its low barrier to entry, instant gratification, and the chance to monetize knowledge, making it a popular choice for players seeking alternative income streams.

With a dedicated Football Mania app in development to facilitate easier participation, the Millionaire Promo is expected.