Moniepoint MFB Launches Savings Campaign with Funke Akindele

Moniepoint Microfinance Bank has introduced an enhanced savings product line along with a new campaign titled “One Step Ahead,” featuring Nollywood actress and filmmaker Funke Akindele. The campaign aims to encourage Nigerians to develop stronger savings habits by providing flexible savings options tailored to various financial goals and cash-flow needs.

This initiative arises in response to economic uncertainties and the increasing demand for simpler savings methods, particularly as individuals and businesses strive for financial resilience. A customer survey conducted by Moniepoint revealed that unexpected expenses disrupted 72.8% of savings, while irregular income affected 51% of savers.

In light of these findings, the bank has designed savings products that offer competitive returns and flexibility, allowing customers to access their funds without losing the benefits of saving. Babatunde Olofin, Managing Director of Moniepoint Microfinance Bank, stated that these innovative solutions were developed to address the challenges customers face in saving effectively.