OPay Launches 7 Savings Festival to Boost Saving Habits

OPay has initiated the 7 Savings Festival, a nationwide savings campaign powered by OWealth, aimed at encouraging Nigerians to develop consistent saving habits. The festival runs from 10 August to 27 September 2026, lasting 49 days.

It promotes the creation of Target Savings plans ranging from ₦77,000 to ₦777,000, with participants who save consistently eligible for a 27% annual interest rate, daily interest, and a share of a ₦77 million additional interest pool. The initiative reflects a shift in Nigeria’s digital financial services, focusing on helping individuals build stronger financial habits rather than just facilitating transactions.

Elizabeth Wang, Chief Commercial Officer of OPay, stated that the festival underscores OPay's commitment to enhancing financial well-being by making saving easier and more rewarding. The campaign aims to foster a culture of disciplined saving, providing customers with clear visibility into their savings goals and progress throughout the initiative.