Moremi Elekwachi Empowers Women Founders with PR Training

Moremi Elekwachi, founder of Euphoriqu PR and the women's empowerment platform Queen Moremi, is dedicated to bridging the gap in public relations (PR) for female small and medium-sized enterprise (SME) founders. With a background in journalism and marketing communications, she recognized the challenges faced by female entrepreneurs who often cannot afford long-term PR agency retainerships.

In response, she launched an initiative to train 5,000 female SME founders, equipping them with essential PR skills to enhance their business visibility and impact. The training will be predominantly virtual, allowing for a wider reach across Nigeria, and will include a few in-person sessions in Lagos.

This initiative is designed to remove financial barriers to PR knowledge, providing practical tools and frameworks for immediate application in their businesses. Elekwachi emphasizes that her approach is not just theoretical but aims to empower women to control their brand narratives and increase their visibility without relying on expensive PR services.