Lebara Launches Nationwide Mobile Services in Nigeria

Lebara, a new mobile operator in Nigeria, has officially commenced nationwide operations, making its SIM cards available through a network of retail outlets and registered agents. Teniola Stuffman, the chief executive officer of Lebara, described the launch as a significant milestone.

Customers can obtain physical SIM cards or activate eSIMs via participating retailers, with remote Know Your Customer (KYC) verification also available. Lebara has established a distribution network of over 1,000 retail agents, including Slot stores, from the outset.

The initial service offerings include mobile voice, SMS, and data, along with features like usage tracking and access to LebaraPlay. The company operates as a mobile virtual network operator (MVNO), leveraging existing network infrastructure, which allows it to compete effectively on pricing and customer experience without the costs associated with building a full mobile network.

Lebara's operations in Nigeria are linked to VAS2Nets Telecommunications Limited, which holds a Tier 5 MVNO licence from the NCC, effective from March 2024.