MTN Nigeria Launches "Yello Tide" Festive Campaign Nationwide

MTN Nigeria has introduced "Yello Tide," a festive campaign aimed at spreading joy and connectivity across the country. The campaign will unfold in three major phases, featuring activities like community engagement, special giveaways, and surprise appearances in six key cities including Lagos, Port Harcourt, Abuja, Enugu, Kano, and Ibadan.

Onyiny Ikenna Emeka, Chief Marketing Officer of MTN Nigeria, expressed the goal of bringing smiles and a sense of togetherness to Nigerians during the festive season. The campaign will combine physical activities and digital engagement through the MTN portal, engaging millions of Nigerians online and in city-wide celebrations.