Nigeria Targets 2 Million Creative Jobs by 2030

At the 2026 Kano Creative Summit, Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa-Musawa, announced Nigeria's target to create 2 million jobs in the creative industry by 2030. The summit, organized by the National Theatre of Nigeria, was held in Kano to recognize the city's cultural heritage and contributions to the creative sector.

Musa-Musawa urged creative practitioners to protect their intellectual property, professionalize their businesses, and utilize digital platforms for growth. General Manager of the National Theatre, Mrs. Tola Akerele, emphasized that the choice of Kano was intentional, aiming to decentralize access to creative economy tools.

The program, developed in partnership with the European Union, iDICE, and the Kano State Government, aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda. The state’s Commissioner for Culture, Tourism and Creative Economy, Hajiya Aisha Lawan Saji, highlighted Kano's cultural landmarks.

Audu Maikori and Bayo Omoboriowo discussed the importance of documentation and financial organization for creatives seeking investment.