Shalom Rayhamen's "Lagos Life" Game Goes Viral in October

"Lagos Life," a Nigerian-made browser game that simulates everyday life in Lagos, was released in early October and has quickly gone viral. Players can create characters, find jobs, earn and spend virtual naira, pay rent, and interact with others in real time.

The game's creator, Shalom Rayhamen, reported that searches for “Lagos life” surged by over 5,000% following the launch. Players start with one of two profiles: “Nepo,” for those with wealth and connections, and “Lapo,” for those with limited resources relying on small loans.

Rayhamen stated that the game has attracted 3,387,866 players, with 161,676 online at one point, and recorded 4,495,785 visits in a single day. The game earned approximately $46,900 in its first four days.

Rayhamen plans to leave her job to focus on the game full-time and aims to expand it to other African countries. The game has also added Abuja and Port Harcourt to its virtual environment.