Nigeria's Auto Industry Urged to Enhance Customer Care

Industry observers are urging Nigeria's automotive sector to improve after-sales service and customer care to foster consumer confidence and brand loyalty. Eniola Bamidele, a car enthusiast, emphasized the importance of clear information regarding warranty coverage, scheduled servicing, genuine spare parts, and technical problem resolution before vehicle purchase.

He recommended that dealers invest in qualified technicians, effective service management systems, and reliable parts supply to ensure customer support aligns with sales promises. Bamidele noted that ownership costs could be reduced, vehicle reliability improved, and brand loyalty encouraged through these measures.

He advised customers to evaluate warranty conditions and servicing arrangements alongside purchase prices and vehicle features. Delays in service access could undermine the value of warranties and roadside assistance.

Carloha has introduced the CarlohaCare 6-6-7 program, which offers a six-year warranty, six years of free servicing, and a seven-day repair promise, contingent on terms and conditions. However, the effectiveness of such initiatives relies on accessibility and consistent delivery.