Peak Milk Celebrates World Milk Day with Nationwide Campaign

On World Milk Day 2026, Peak Milk, a brand of FrieslandCampina WAMCO Nigeria PLC, organized a nationwide celebration aimed at educating Nigerians about dairy nutrition. The event, themed "Show Peak Love," included the longest breakfast table experience at Ikeja City Mall in Lagos, where thousands gathered to share breakfast and learn about various types of milk.

The campaign reached consumers across 15 locations, featuring interactive educational activities, product sampling, and quizzes to enhance understanding of full cream milk, filled milk, dairy creamers, and non-dairy alternatives. Omolara Banjoko, the market manager for Peak Milk, emphasized the importance of informing consumers about nutritious choices.

The campaign also recognized breakfast heroes, individuals who positively impact their families and communities through care and nourishment. Peter Jame, the category brand manager, noted the initiative's goal to simplify conversations around milk and support healthier dietary decisions among Nigerian families.