Lagos Deputy Governor Urges Creators to Build Businesses

At PodFest Naija, Dr. Kadri Obafemi Hamzat, the Deputy Governor of Lagos State, delivered a keynote speech that underscored the significance of creators in shaping Lagos' culture and economy. He articulated that podcasters, filmmakers, musicians, writers, designers, developers, and entrepreneurs are not merely entertainers but vital contributors to the economy.

Hamzat urged creators to transition from mere visibility to establishing sustainable businesses, stressing the importance of protecting intellectual property and developing robust business models. His memorable comment about Lagos' traffic highlighted the city's long commutes as an opportunity for digital content consumption.

He warned that soundbites can be misinterpreted, emphasizing the need for careful message development in politically sensitive contexts. Ultimately, Hamzat's message reinforced PodFest's mission to create a dialogue among storytellers, creators, brands, policymakers, and citizens, affirming that their stories and intellectual properties hold significant value.