Power Oil Redefines Leadership with a Healthy, Fit Lifestyle Agenda

Power Oil is revolutionizing the cooking oil category by introducing a Certified Healthy Certified Fit framework, shifting the focus from cost and taste to promoting a healthy, fit lifestyle. The brand is targeting urban millennials and Gen Z in Nigeria, who are influential consumers redefining food and healthcare choices.

Through a partnership with Big Brother Naija, Power Oil is bridging the gap between nutrition and lifestyle in a uniquely Nigerian way. The Power Oil Lite variant serves as an everyday inspiration for consumers to make healthier choices.

Roland Akpe, Marketing Manager for Oils and Fats Portfolio at Tolaram, emphasized that Power Oil is not just a cooking oil brand but a lifestyle enabler that promotes wellness and fitness. This move sets a new precedent in the FMCG industry, positioning Power Oil as an empathetic partner in consumers' lives.