Reaktor and EbonyLife Premiere Film on Lagos Hustlers

Planet Bottling Company, the makers of Reaktor Energy Drink, collaborated with EbonyLife Creative Academy to produce a short film and documentary that highlight the daily struggles of informal workers in Lagos. The premiere took place at EbonyLife Cinema, where journalists and guests previewed the productions.

The fictional film centers on Sadiq, a young hawker selling Reaktor Energy Drink, who faces challenges including eviction and caring for his asthmatic sister. His life changes when a running coach recognizes his talent while he chases a bus to make a sale.

The documentary complements the film by featuring real-life hawkers, including one from Abeokuta who suffered injuries while working. Marketing Manager Awada stated that the project aims to inspire viewers to pursue their dreams despite obstacles.

The Director described the experience of working on the project as exhilarating, emphasizing the importance of living beyond mere survival.