9mobile Faces Subscriber Exodus Despite Rebranding Efforts

9mobile, previously T2, is experiencing a continuous loss of subscribers despite a rebranding initiative. Recent data released by the Nigerian Communications Commission (NCC) reveals a concerning trend of subscriber attrition, with 2,725 subscribers leaving 9mobile between August and October 2025.

The pace of subscriber exits remains alarming, with a total of 28,173 subscribers porting out of 9mobile from January to October 2025. The rebranding as part of a four-phase recovery plan introduced in 2023 after the acquisition by Lighthouse Telecom, led by investor Thomas Etuh, has not been effective in stemming the subscriber losses.

The data also shows that 9mobile leads in subscriber outflows compared to other operators throughout the year. The telecom sector in Nigeria is facing challenges in retaining customers, with 9mobile struggling to address long-standing service and trust issues.