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Rivers State Explores AI to Boost Tourism Potential

Lifestyle
This Day
Rivers State Explores AI to Boost Tourism Potential

Rivers State possesses numerous assets for becoming a major tourism destination, including a rich cultural heritage, waterways, festivals, historical sites, and a vibrant hospitality industry. However, much of this potential remains untapped.

During the 2026 World Tourism Day in Port Harcourt, stakeholders, including tourism practitioners, government officials, and media professionals, discussed the role of technology and artificial intelligence (AI) in transforming the state's tourism landscape. They called for a comprehensive digital roadmap, improved internet connectivity, and the deployment of AI solutions to enhance marketing and visitor experiences.

Ignatius Chukwu, Regional Editor of BusinessDay Newspaper, emphasized the need for investment opportunities in tourism businesses and effective branding. The focus is on creating a digital ecosystem that allows potential visitors to discover and interact with the state's attractions seamlessly.

AI is seen as a key technology that can reshape how tourism is marketed and experienced.

Plus234Feed summary based on reporting from This Day. Read the original report below.

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