Guterres Advocates AI for Humanity in Tourism Sector
United Nations Secretary-General António Guterres stated that the global tourism sector must ensure that artificial intelligence serves people and communities as it enters a new phase of digital transformation. In a message ahead of World Tourism Day 2026, scheduled for September 27, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” Guterres noted that AI is changing how travelers choose destinations and how tourism businesses operate.
He warned that unchecked AI use could favor a few destinations while neglecting others. Guterres urged for investment in digital skills and access to technology, emphasizing that tourism workers and local communities should shape the industry's digital future.
In Nigeria, the Nigerian Tourism Development Authority (NTDA), under Director-General Ola Awakan, is focusing on connecting tourism assets to investment and technology. Awakan presented a scorecard during NTDA Tourism Week 2026 in Abuja, highlighting initiatives like NITOUREY and Naija Flavour to promote Nigerian culture and cuisine as tourism assets.
Plus234Feed summary based on reporting from The Will. Read the original report below.
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