Spencer Pratt Leverages Viral Fame in LA Mayor Race

Spencer Pratt, known for his role on MTV's "The Hills," is campaigning for the mayoral position in Los Angeles. His campaign gained traction through a viral AI-generated video that amassed millions of views, portraying him in a comic book style alongside exaggerated depictions of current mayor Karen Bass and California Governor Gavin Newsom.

Pratt's campaign aims to translate his reality TV fame into political momentum, receiving support from the Republican Party. Recent polls indicate a competitive race ahead of the June 2 primary, with Bass leading at 30%, followed by Pratt at 22% and city council member Nithya Raman at 20%.

A significant portion of voters remains undecided. Despite his online popularity, political analysts caution that online engagement does not necessarily equate to voter turnout.

Pratt has positioned himself as a critic of Bass, particularly regarding her response to wildfires, and has emphasized his mission to expose political issues in Los Angeles.