Media Icons Africa to Market Sportsville Awards from 2027

Sportsville Communication Services Limited has signed a Memorandum of Understanding (MoU) with Media Icons Africa Limited, appointing the latter as the marketing consultant for the Sportsville Special Recognition Awards. This partnership will commence with the 7th edition of the awards, scheduled for the first quarter of 2027.

Frank Ilaboya, CEO of Sportsville Communication Services, stated that this appointment is a significant step towards expanding the award's scope and making it financially viable. He emphasized the efforts made over the past six years to build the credibility of the Sportsville Award brand.

John Upah, CEO of Media Icons Africa Limited, expressed excitement about marketing Nigeria's foremost sports award ceremony, noting its credibility and respect within the sports community. Both organizations aim to make the next edition a huge success, reinforcing the award's position as the leading sports award in Nigeria and sub-Saharan Africa.