UBA Partners with Lions Group for Festive Campaign

United Bank for Africa (UBA) has announced a strategic partnership with Lions Group to launch the 'Detty Side' festive campaign, aimed at providing exclusive experiences for customers, particularly the Nigerian diaspora returning home. This collaboration was formalized through a memorandum of understanding (MOU) and introduces the UBA Red Pass, which serves as an official access card.

The Red Pass allows customers to unlock exclusive offers, including access to top beach destinations and concerts in Lagos throughout the festive season. Alero Ladipo, UBA's Group Head of Marketing and Corporate Communications, emphasized the bank's commitment to rewarding customers with unforgettable experiences during this period.

Adebayo Ab, Vice President of Strategic Growth at Lions Group, highlighted the partnership's goal of delivering secure and satisfying entertainment experiences. Red Pass holders will enjoy a 25% discount on access fees to premium beaches and 5% cashback on concert tickets purchased via the Detty Side website, featuring major shows like Kizz Daniel and Fireboy.