Ultimum Relaunches Razzl-Boss with 20% Extra Value

Ultimum Limited has officially announced the relaunch of its flagship soft drink brand, Razzl, with an upgraded 60cl bottle called “Razzl-Boss.” This relaunch is designed to provide consumers with an unbeatable value-for-money option, offering 20% extra value at a price of N400. The initiative aims to empower young consumers to embrace their individuality and celebrate originality.

Elizabeth Adesina, Head of Marketing at Ultimum Limited, stated that the Razzl 60cl bottle is a way to give consumers more value without compromising on refreshment. The product is available in Cola, Orange, and Lemon variants, catering to different tastes and moods.

Razzl-Boss symbolizes confidence, originality, and boldness, encouraging consumers to express themselves and make the most of every moment. The relaunch strengthens Razzl’s connection with contemporary Nigerian youth culture, inviting them to bring Razzl along for their everyday ambitions.