UNICEF, BCA Take Breastfeeding Sensitisation to Rural, Urban Communities in Rivers State

UNICEF, in collaboration with the Broadcasting Corporation of Abia State (BCA), conducted a breastfeeding awareness campaign in rural and urban communities in Rivers State. The initiative aimed to emphasize the importance of exclusive breastfeeding for maternal and child health, lower healthcare costs, and contribute to a stronger economy.

The campaign coincided with the 2025 World Breastfeeding Week, highlighting the need for a supportive environment at home, workplace, and healthcare facilities for successful breastfeeding. The United Nations Children Fund (UNICEF) and BCA continued to sensitize mothers and expectant mothers on the benefits of breastfeeding, with a focus on creating sustainable support systems.

The initiative stressed the role of government, health professionals, employers, community leaders, families, and civil society organizations in promoting and supporting breastfeeding. The importance of skilled breastfeeding counseling, enforcing regulations on marketing breastmilk substitutes, and providing adequate information to nursing mothers and caregivers was emphasized.

The campaign also highlighted the need for policymakers to prioritize breastfeeding practices and monitor their.