Siam Paragon Launches Prosperous Chinese New Year 2026

On February 14, 2026, Siam Paragon, Thailand's premier global landmark, launched the "Siam Paragon A Prosperous Chinese New Year 2026" festival in collaboration with the Tourism Authority of Thailand (TAT) and Kasikornbank. The event, held in Bangkok, showcased spectacular cultural performances, including a welcome dance and a noble steed dance symbolizing the deep-rooted ties between Thailand and China.

Renowned Chinese artist Zhu Zhengt performed to bless attendees with wealth and happiness for the new year. The festival featured a grand opening ceremony attended by Atthakorn Sirilatthayakorn, Minister of Tourism and Sports, and Han Zhiqiang, Ambassador of the People's Republic of China to Thailand.

The celebrations included a mini-concert with Thai pop artists and various cultural showcases from February 14 to 18, 2026, highlighted by giant auspicious lanterns and art installations. The event aimed to enhance luck and wealth for visitors while celebrating the rich cultural heritage of China.