Aura Bora Sparkling Water Brand Grows After Shark Tank Investment

Aura Bora, founded by Paul Madelein Voge in 2019, secured investment from Shark Robert Herjavec on Shark Tank, resulting in increased exposure and growth. The brand's unique plant-based flavors without artificial sweeteners gained popularity, leading to expansion into hundreds of retail locations like Whole Foods and Walmart.

The investment helped Aura Bora scale quickly, attract more investors, and strengthen its online presence, driving significant sales growth.