Landmark CEO Paul Onwuanibe on Nigeria's Tourism Growth

Paul Onwuanibe, CEO of Landmark Africa, highlighted the transformation in Nigeria's tourism, real estate, and hospitality industries, driven by consumer demand for integrated experiences. He noted that the focus has shifted from traditional property to destinations that combine residential, hospitality, leisure, and technology.

Landmark Waterview exemplifies this approach by offering residential products connected to lifestyle and leisure. The Landmark Citizen App enhances customer engagement across the ecosystem.

Onwuanibe pointed out that domestic tourism is a significant opportunity, with the World Travel & Tourism Council estimating that Nigerians spent about N4.95 trillion on domestic travel in 2024, compared to N491.9 billion by international visitors. He emphasized the importance of creating experiences that encourage repeat visits from locals and regionals, rather than relying solely on international tourism.