X3M Ideas Partners with UNILAG to Boost Communications Talent

X3M Ideas, a creative agency operating across Africa, has announced a strategic partnership with the University of Lagos (UNILAG) PRAD Club to develop the next generation of communications talent. This partnership follows the club's flagship student competition held at UNILAG, which went beyond monetary support.

X3M Ideas deployed three senior managers as preliminary assessors to evaluate the work of five student teams presented at the final judging event. Sola Mosuro, the creative director of X3M Ideas, served as a featured speaker at the event, emphasizing the importance of direct engagement with students as they prepare to enter the communications industry.

The agency also committed to offering internship opportunities to three outstanding participants from the competition. Ayoad Omolola, head of strategy at X3M Ideas, coordinated the agency's involvement, while Steve Babaeko, the group chief executive officer and chief creative officer, stated that the future of the industry will not be built solely in boardrooms but also in classrooms.

Daniel Nnam, president of the UNILAG PRAD Club, acknowledged X3M Ideas' support in a formal letter.