Emmanuel Adediran Honored for Industry Contributions

Emmanuel Adediran, the Business Unit Director at Plus Acuity Ltd and lead for digital transformation at mediaReach OMD Nigeria, received the Outstanding Contribution to Industry Advancement Award at the fourth edition of the Location Marketing Awards (LOMA 4.0) presented recently in Lagos. This award recognizes his decade-long contributions to marketing research, data-driven decision-making, and talent development in Nigeria's out-of-home (OOH) advertising sector.

Kingsley Onwukaeme, the Convener of LOMA, praised Adediran's significant impact on the industry, highlighting his thought leadership and support for audience research. In 2026, he chaired the independent expert committee for Nigeria's first OOH Advertising Consumer Penetration and Audience Behaviour Study, which provided insights into audience engagement with outdoor advertising.

Adediran has also contributed to various research initiatives, including co-authoring the NIMN–Lagos Business School report and publishing the MediaFacts Book since 2016.