ADVAN to Discuss AI's Impact on Marketing at AGM

The Advertisers Association of Nigeria (ADVAN) is set to convene its 2026 Annual General Meeting on July 23 in Lagos, with a focus on the impact of artificial intelligence on marketing. The theme will center on sustaining business growth and strengthening consumer trust amid ongoing economic challenges.

The meeting will include an executive leadership session where new executive council members will be selected to guide the association's next phase. Doyin Salami, Managing Director of Kaino Edg Consult Ltd and former presidential economic adviser, will deliver the keynote address, offering insights into economic realities that shape business performance and consumer behavior.

Additionally, a session led by the founder and CEO of Ebo Vettifi, Crystal Berger, will explore how organizations can build and sustain credibility in a world increasingly influenced by AI. ADVAN President Osamed Uwubanmwen emphasized the need for greater strategic insight to remain competitive in the current operating environment.