Salesforce and arravo Promote AI for Business Growth

Salesforce, a global Artificial Intelligence Customer Relationship Management platform, and its Nigerian implementation partner, arravo, assured Nigerian businesses of data security and business growth through the Agentforce Marketing solution during a breakfast meeting in Lagos. The meeting, themed ‘Unlocking the Agentic Enterprise: Elevating Customer Experience in the AI Era’, featured Oyinlola Okunfolami, Director of Sales at arravo, who emphasized that Salesforce technology solutions enhance internal data security and support business growth.

Okunfolami stated that deploying Salesforce CRM would improve customer experience and positively impact revenue generation. Salesforce Specialist Martha Makokha discussed how organizations could utilize Agentforce Marketing to enhance customer experience, describing Salesforce as a comprehensive system for customer acquisition and retention.

She explained that Agentforce Marketing integrates AI with human customers and data to automate the customer journey. Jean-Claude Kabeya, Regional Executive at Salesforce, addressed the importance of data foundation in driving digital transformation across organizations.