African Family Businesses Outperform Global Peers: PwC Report

According to PwC's 2025 Africa Family Business Survey, which gathered responses from 79 family businesses across East, West, and Southern Africa, 66% achieved single or double-digit sales growth in the past year, surpassing the global average of 57%. Esiri Agbeyi, a leader at PwC Nigeria, stated that African family businesses have established a solid foundation for future expansion, focusing on disciplined growth strategies and technology.

The survey indicates that 53% of respondents expect steady growth over the next two years, while 27% plan for faster expansion. Economic priorities vary by region, with West African businesses focusing on fiscal stability, Southern African firms addressing energy constraints, and East African businesses driving digital transformation.

The report identifies five factors contributing to the success of high-performing family businesses, including purpose, agility, long-term capital deployment, reputation management, and tax planning. Notably, 82% prioritize reinvesting profits over rapid expansion, emphasizing long-term success.