Ardova Plc Launches AP Supermax Motor Oil to Expand Market Reach

Ardova Plc has introduced AP Supermax motor oil, a new affordable lubricant brand aimed at serving older engines and everyday users to deepen market penetration and grow its customer base in the face of challenging economic conditions. Dr. Abiola Babatunde Ojo, the Deputy Managing Director of Ardova, described the launch as a major milestone for the company, emphasizing the demand for high-quality products in a price-sensitive lubricant market segment.

The product is designed to meet the needs of existing customers while attracting new users and expanding Ardova's footprint. Mr. Folasade Taiwo, the Product Development Manager, highlighted the benefits of AP Supermax for older vehicles, emphasizing its compatibility with small engines and generators.

The product, available in different pack sizes, commenced distribution on January 6 and is already accessible nationwide through AP service stations, brand outlets, and accredited distributors. Ardova's investment in infrastructure, including a wide retail distribution network and expanded lubricant blending capacity, supports the product's market presence.