BOLD ’98 Irish Whiskey Launches with Nostalgic Lagos Event

BOLD ’98 Irish Whiskey officially launched in Nigeria with the event “Party Like It’s ’98” at Nomaada Restaurant in Victoria Island, Lagos. The launch brought together celebrities, media personalities, distributors, and industry stakeholders, creating an immersive experience centered around music, food, cocktails, and whiskey.

The theme, inspired by the ’80s, ’90s, and early 2000s, was developed months prior to the event and aimed to resonate with Nigerian consumers by making the brand's heritage feel relevant and culturally engaging. Motunrayo Raheem, Executive Director of Commercial Operations at Stafford Irish Spirits/Jambitts Limited, stated that the theme was designed to evoke nostalgia and a sense of cultural connection.

The event featured activities such as Polaroid photo moments, a Cocktail Lab, food and whiskey pairings, a chef’s table, a fireside conversation hosted by Zion Rufus, a staged bottle reveal, and live performances, culminating in a rap and dance battle between Gen-Z and Millennials. BOLD ’98 Irish Whiskey draws inspiration from the 1798 uprising in Ireland, symbolizing hope emerging from loss.