Chain Reactions Africa Wins Global SABRE Award in Chicago

Chain Reactions Africa achieved a significant milestone by winning a Global SABRE Award for its campaign 'From Promises To Proofs', which focused on the economic reform programme for the Presidency of the Federal Republic of Nigeria. This award marks the first time a Nigerian independent PR consultancy has won a Global SABRE award and showcased its work at the PRovoke Global Summit in Chicago.

The award was presented on 26 October, and on 27 October, Israel Opayemi, Founder and Chief Strategist of Chain Reactions Africa, presented the campaign. The campaign film was screened during the Global SABRE Awards, highlighting the strategic thinking behind the initiative.

Opayemi emphasized the importance of connecting government actions with citizens' experiences. He acknowledged the collaborative efforts of the Presidential Media and Communications team, including Alhaji Mohammed Idris, Dr Dele Alake, and Mr. Bayo Onanuga. 'From Promises To Proofs' was selected from over 5,500 entries across more than 60 countries, earning recognition as part of the elite in global communications.