Georg Isitua-Onukwu Named CEO of TBWA Concept Unit

TBWA Concept Unit, a creative agency within the TBWA Worldwide network, has announced the appointment of Georg Isitua-Onukwu as Chief Executive Officer, effective July 1, 2026. He succeeds Kelechi Nwosu, who played a pivotal role in establishing the agency's reputation in Nigeria with notable campaigns such as "Bold Work" and "Proudly Made in Aba." Isitua-Onukwu's appointment signifies a strategic shift for the agency as it aims to evolve its model and expand its creative offerings.

Under Nwosu's leadership, the agency diversified beyond traditional campaign work while maintaining creativity as its core product. Isitua-Onukwu's vision is to transform the agency into a platform that leverages creative assets to address market challenges and create economic value over time.